Diseño y validación psicométrico de un instrumento de la realidad  virtual en el turismo

RICHARD CALLAN BACILIO; DENILSON STEV CAMPOS GONZALES; BRYAN MIGUEL MENDOZA VASQUEZ; ALDAIR JORGINHO AGUSTIN HURTADO

doi:10.5281/zenodo.18463702

Authors

RICHARD CALLAN BACILIO University of Huánuco https://orcid.org/0000-0001-7959-403X
DENILSON STEV CAMPOS GONZALES University of Huánuco https://orcid.org/0009-0004-1556-2310
BRYAN MIGUEL MENDOZA VASQUEZ University of Huánuco https://orcid.org/0009-0008-2491-4401
ALDAIR JORGINHO AGUSTIN HURTADO University of Huánuco https://orcid.org/0009-0008-5282-1341

DOI:

https://doi.org/10.5281/zenodo.18463702

Keywords:

Virtual reality, digital tourism, psychometric validation, user satisfaction, virtual experience, technological innovation, immersive tourism

Abstract

Virtual reality has emerged as an innovative tool in the tourism sector by providing immersive experiences that strengthen the emotional connection between visitors and destinations; however, in regions such as Huánuco, its development remains limited, and few studies have examined its impact from a scientific perspective. The aim of this study was to develop and validate a psychometric instrument to measure the digital tourist experience in virtual reality environments. An instrumental, quantitative, and non-experimental design was employed, applying a questionnaire designed for 400 participants and subjected to content validation by experts. The results showed adequate levels of validity and reliability, with Cronbach’s alpha coefficients ranging from 0.858 to 0.960, confirming a three-dimension structure consisting of immersion, user satisfaction, and virtual experience. Overall, the findings indicate that the instrument is valid and reliable for assessing the digital tourist experience in immersive contexts, providing a solid methodological basis for future research in tourism and immersive technologies.

Author Biographies

RICHARD CALLAN BACILIO, University of Huánuco

Director of the postgraduate unit at the University of Huánuco, Faculty of Business Sciences. Research professor and international speaker.

DENILSON STEV CAMPOS GONZALES, University of Huánuco

Graduate of the Tourism, Hospitality and Gastronomy program, specializing in tourism realities at the regional and national levels

BRYAN MIGUEL MENDOZA VASQUEZ, University of Huánuco

A graduate in tourism, hospitality, and gastronomy, with extensive experience in experiential and virtual tourism. He provides consulting services at both national and international levels.

ALDAIR JORGINHO AGUSTIN HURTADO, University of Huánuco

Master in the P.A. of tourism, hospitality and gastronomy. Expert in virtual tourism at the local and international level.

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